Workshop Description

Welcome to "The Canephora Universe" workshop. Immerse yourself in this captivating session that explores the intriguing world of the Canephora plant and its diverse flavors.

In this immersive workshop, we will delve into the concept of terroir and its profound impact on the taste of coffee. Discover how the unique combination of regions, climates, and soils influences the flavor profiles of your favorite brews, unlocking a deeper appreciation for Canephora.

Explore the fascinating realm of agronomic parameters and new cultivars, gaining valuable insights into the latest advancements in coffee farming techniques. Learn how these factors contribute to the development of exceptional coffee beans, and discover how to identify and appreciate the nuances that make each cup of coffee truly exceptional.

Immerse yourself in the Canephora flavor wheel, a comprehensive tool that unveils the distinct flavors found in Canephora coffee beans. Journey through the rich and bold flavors that this variety has to offer, and develop your ability to discern and describe its unique taste notes.

Engage in an interactive cupping session, where you will have the opportunity to taste and evaluate a carefully curated selection of coffees. Under the expert guidance of Christos, refine your sensory skills as you analyze aroma, acidity, body, and overall flavor profile. Learn how to identify and appreciate the subtle nuances that make each cup of coffee a sensory delight within the Canephora Universe.

Whether you are a coffee enthusiast, a professional barista, or simply someone looking to expand their knowledge, "The Canephora Universe" workshop is designed to deepen your understanding of coffee and elevate your tasting abilities. Don't miss this incredible opportunity to learn from one of the industry's leading experts and embark on a journey of coffee exploration like no other.

Date: Saturday, June 29, 2024
Time: 10:30 - 13:30
Location: Workshop Room 2

Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

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Instructors & Leads

Christos Sotiros (he/him)
Category Executive & Master Barista, Nestlé

Authorized AST since 2018
Q Arabica
Swiss Barista Champion 2023 and WBC Semifinalist 2023 Athens
Currently working for Nestlé Professional Strategic Business Unit leading the coffee Capabilities building for internal coffee teams globally.
I ve been in the food & beverage business for more than 14 years working at hotels, bars, restaurants and cafes with my academic studies to be in Psychology.

Workshop Description

Julia Leach, President of Toddy and SCA Board Member, is passionate about the art and science of cold brew coffee and has been a leader in the industry for over a decade. At Toddy, Julia has sanctioned extensive sensory analysis experiments, comparing hot cupping notes to the flavors in a cold brewed cup and trialing a vast variety of coffees to determine where each will excel. She uses her wealth of sensory analysis expertise and consulting experience to help coffee professionals elevate their cold brew programs. Julia is helping shift the cold brew conversation from “a way to make use of older beans” to the understanding that this brewing method is capable of extracting unique tasting notes and delicately nuanced flavors different from the hot tasting notes. As an SCA Board member, Julia is also serving as a Coffee Value Assessment Ambassador at 2024 SCA events. An enthusiastic traveler with an insatiable curiosity about other cultures, she has presented cold brew and cold brew sensory analysis workshops around the world.

Date: Saturday, June 29, 2024
Time: 10:30 - 13:30
Location: Workshop Room 1

Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

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Instructors & Leads

Julia Leach (she/her)
President, Toddy LLC

Julia Leach leads Toddy, LLC, a company that has been at the forefront of cold brewing since 1964. Julia’s team works with cafes and roasters worldwide to help them develop cold brew programs that highlight the nuances of the brewing method and inspire their customers to fall in love with cold brew. She is passionate about the art and science of cold brewing and is active in developing quality cold brew education for the coffee industry. She has presented at SCA Re;co, SCA Expo, NCA Convention, and also frequently presents at industry events around the world.

Workshop Description

A purposeful green-coffee-buying strategy is key to the success of every coffee roasting business. This workshop will introduce participants to the fundamentals of effective green purchasing. Students will learn standard industry terms for how coffee is bought, traded and transported; setting the stage for successful relationships with green coffee suppliers and logistics providers. Participants will also discuss other key factors in a green-buying program including values statements, forecasting and cash flow management. In addition to an interactive lecture, students will work in small groups on a variety of activities.

Date: Friday, June 28, 2024
Time: 14:00 - 17:00
Location: Workshop Room 2

Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

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Instructors & Leads

Gabriel Chait (he/him)
Consultant, Poxtec Consulting

Gabriel Chait is a green coffee sourcing, trading, and sustainability consultant. He initially led buying programs for specialty coffee roasters before building a consulting practice that brings together stakeholders from across the supply chain, working with producers, exporters, importers, and roasters, to build integrated and resilient sourcing relationships. He has an academic background in coffee agroforestry with research studies in sustainable coffee production and business practices. His professional experience ranges from sourcing, buying, and trading specialty coffee to designing and implementing strategic sustainability initiatives aimed at driving innovation in coffee procurement practices.

Workshop Description

In this workshop, participants will be:

• Increasing sensory awareness

• Identifying sensory communication skills

• Calibrating with co-workers

• Understand each other’s perspective on different levels

• Describing our taste experiences using crossmodal correspondence method.

Date: Friday, June 28, 2024
Time: 14:00 - 17:00
Location: Workshop Room 2

Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

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Instructors & Leads

Freda Yuan (she/her)
Director of Coffee, Origin Coffee Roasters

Freda Yuan is the Director of Coffee for Origin, a licensed Q-grader, and member of the Coffee Roasters Guild leadership council. An advocate for transparency across the industry, Freda works tirelessly to build relationships while navigating the complexities of supply chains to purchase coffee.

As winner of the SCA UK Cup Tasters (2017, 2018, 2020), as well as 3rd and 5th place wins in the World Cup Tasters (2017, 2021), Freda is a trusted voice. Her win as Best Coffee Writer (Sprudgie Awards, 2021), for her book, Sip ‘n’ Slurp, testament to this. Her passion in sensory elements began after her struggle – and recovery from – bulimia.

Workshop Description

Cupping is a method of describing coffee flavor and evaluating coffee quality that is used around the world and across the value chain. This workshop will cover the history of cupping, its many uses in the global coffee industry of today, and introduce the standards and protocols used by cupping practitioners. Learners will also practice cupping different coffees using the SCA's descriptive and affective evaluation forms. No prior experience of coffee cupping is required, but participants should be willing and able to taste coffee.

Date: Friday, June 28, 2024
Time: 10:30 - 13:30
Location: Workshop Room 2

Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

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Instructors & Leads

Alin Giriada (he/him)
CEO, Coffee Laboratory LTD

Alin Giriada is a Q Instructor and AST with over 18 years of experience in the coffee industry. His expertise covers barista techniques, coffee brewing techniques, green coffee analysis and outsourcing, coffee roasting and coffee sensory analysis. Alin Giriada has trained thousands of coffee professionals, barista champions and world cup tasting champions. He has consulted for US Agency for International Development, IntrCen, AFCA and holds a Masters Degree in Education and Training Management.

Workshop Description

Join this workshop designed exclusively for coffee shop owners or managers seeking to elevate their business game! Focus on honing your business acumen while gaining invaluable insights into financial strategies, operational efficiencies, and essential practices to maximize profitability. From cost analysis to menu engineering, you’ll walk away equipped with the tools to optimize your shop's financial health.

After completing this workshop, participants will be able to:

• Understand and Analyze a Profit and Loss Statement

• Calculate and Manage COGS

• Optimize Schedules and Manage Labor

• Grow Sales and Profitability

• Build Projections and Set Budgets

Date: Friday, June 28, 2024
Time: 10:30 - 13:30
Location: Workshop Room 1

Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

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Instructors & Leads

Laila Ghambari (she/her)
CEO, by Laila Ghambari

With nearly two decades of experience in food and beverage operations Laila Ghambari has an extensive knowledge spanning various roles. She runs her own coffee business consultancy, by Laila Ghambari, coaching coffee business owners and professionals to achieve their goals. She has been an influential figure in the specialty coffee industry, winning the 2014 USBC, and being an elected member of the Barista Guild Executive Council.

Workshop Description

Over the past four years, the SCA has undertaken a project to understand, develop, and evolve the SCA cupping protocol as a part of its Coffee Value Assessment System development project. This year, SCA released a draft of a new cupping protocol, which is anticipated to become the new official SCA cupping protocol. This workshop offers coffee professionals interested in first-hand practical experience with the new protocol a guided, intensive and thorough training session on the evolved protocol. Students will receive descriptive training, including how to use references, and a deep understanding of the affective section of the new cupping system. Multiple tasting sessions will give cuppers experience evaluating various coffees using the new system.

Date: Thursday, June 27, 2024
Time: 14:00 - 17:00
Location: Workshop Room 2

Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

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Instructors & Leads

Filip Bartelak (he/him)
CVA Ambassador, Grange Specialty

Filip Bartelak, born in 1978, is a Polish expert in sensory analysis and R&D. With a major in I/O and political psychology from Jagiellonian University, he excels as a sensory expert and R&D supervisor at Consonni. He's a green coffee buyer and roast master, creating renowned coffee roaster brands in Poland and abroad. Filip is a Q Arabica and Robusta Instructor, SCAA Certified Lead Instructor, and WCE certified judge. He's served as an officer at Coffee Roasters Guild and led CRG's Sustainability Committee. A consultant for the United Nations' ITC, Filip was also a member of SCA's Board of Directors.

Workshop Description

Foster exceptional leadership and cultivate a motivated team! In this workshop, coffee shop owners and managers will learn proven techniques in effective communication, team empowerment, and cultivating a positive work culture. Discover the secrets to nurturing a happy and engaged team, driving productivity and customer satisfaction. Elevate your business through effective management and leadership, setting the stage for continued growth and excellence.

In this workshop we will cover:

• The Importance of Onboarding

• Effective Communication 

• Roles and Responsibilities 

• Delegating, Development, and more.

Date: Thursday, June 27, 2024
Time: 14:00 - 17:00
Location: Workshop Room 1

Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

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Instructors & Leads

Laila Ghambari (she/her)
CEO, by Laila Ghambari

With nearly two decades of experience in food and beverage operations Laila Ghambari has an extensive knowledge spanning various roles. She runs her own coffee business consultancy, by Laila Ghambari, coaching coffee business owners and professionals to achieve their goals. She has been an influential figure in the specialty coffee industry, winning the 2014 USBC, and being an elected member of the Barista Guild Executive Council.

Workshop Description

Find your most powerful direction and commit to shared goals.

Strategic planning isn't just a good practice; it's a necessity for staying competitive, expanding market share, and ensuring long-term sustainability. We’ll give you the tools you need to implement strategy sessions long into the future. Through practical insights, proven business tools, case studies, and interactive discussions, you'll learn how to make informed decisions, optimize resources, and adapt to evolving industry dynamics.

Plus, you’ll have the opportunity to dive into these exercises yourself so when it’s time for you to bring this to your team, you’ll know firsthand how it should go.

Join us if you’re ready to gain clarity on the direction of your business and want your team working together to achieve something great.

Date: Thursday, June 27, 2024
Time: 10:30 - 13:30
Location: Workshop Room 1

Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

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Instructors & Leads

Miranda Caldwell
Founder, The Coffee MBA

Miranda Caldwell is a coffee business coach and the founder of The Coffee MBA, a community where she teaches business courses for the specialty coffee industry. Since 2000, she has held leadership positions at coffee roasting companies in roles spanning operations, procurement, quality, sales, retail, and education. In 2022 she completed her Masters of Business Administration from a joint program with The University of Manchester and Indiana University. Her primary goal is to improve profitability for coffee roasters, believing they're the key to unlocking profitability for the rest of the value chain.

Workshop Description

In this workshop, you will:

• Become more efficient when dialing in espresso

• Be aware of the different variables in a coffee that will affect the extraction process

• Be able to extract a consistent, and balanced espresso

• Be able to quickly acknowledge and identify flavor and tactile experiences of espresso and how they relate to ideal extraction

Date: Thursday, June 27, 2024
Time: 10:30 - 13:30
Location: Workshop Room 2

Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

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Instructors & Leads

Kristen Hjelm (she/her)
Account Manager, BUNN O Matic

Kristen Hjelm is an account manager for the BUNN Corporation. She has worked in various roles in the coffee industry for over 20 years. Her work has included consulting with coffee shop business owners to review their current business practices and find ways to increase profitability, grow brand awareness, stay relevant, grow market share, and retain customers.

Over the last 12 years, Kristen has created content and presented on various coffee platforms, including the SCA. During that time, she has also acted as a sensory and technical judge for the US Coffee Championships.

In 2021, Kristen received a Master of Business Administration from Arizona State University. An opportunity that continued to grow her passion for helping business owners succeed by presenting new tools, systems, and perspectives into their existing operations.

Kristen is currently an active board member of the Pacific Coast Coffee Association. An organization that provides community and connection through all areas of the coffee supply chain.

Interactive workshop with a good balance of a Sensory Deck presentation and a Brain Game challenging the attendees' perception for the coffee they taste.

Let our hearing, smell, touch, vision excite our taste by interfering with our experiences and perceptions!

How does our brain identify flavors through the process of different stimulus' synthesis?

Live interaction with KAHOOT to challenge knowledge and perception around sensory ability and coffee.

Some of the very interesting props/ materials to excite the audience would be:
-Various Textures
-Colors
-Shapes
-Mystery Boxes
-Headphones
-Eyeshades
and... Coffee

The most updated scientific research data around multisensory approach will be presented, providing attendees with exciting and useful knowledge around senses and how they interact with coffee. What about trying to smell red, or taste shapes or colors? We will find out together.

Price: €125.00

Room: Room 2

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

George Makropoulos
Coffee Capabilities & Events Lead | Coffee Educator, Nestle Hellas S.A.

George, a highly specialized and experienced Coffee Educator, Q Arabica Grader and Trainer, is the Coffee Capabilities & Events Lead in Nestle Professional. Having participated in a variety of Coffee and Spirits Championships and Events since 2008 either as a Competitor, National Judge, Trainer or Lecturer, George has a proven track of successes, publications and accreditations in the Coffee and Beverages Industry.

Academic Titles / Certifications
-Business Administration - Hellenic Open University
-CAS in Coffee Excellence - Zurich University of Applied Sciences

-Q Arabica Grader (Coffee Quality Institute)
-Authorized SCA Trainer (All Modules)
-IBA Accredited Trainer (International Bartenders Association)
-Certified Wine Expert / Sommelier

Room: Room 1

Pricing: €125.00

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Julian Loayza Sanjines
Trainer, Julian Loayza - Coffee Training and Consultancy

Julian is a coffee trainer and roaster based in London, UK. He was born in La Paz, Bolivia. Julian is an AST for Introduction to Coffee, Roasting, Barista Skills, Green Coffee and Sensory Skills. Q Arabica Grader '17, '20, '23. He currently is a Q Arabica Assistant Instructor and is on its way to becoming a Q Arabica Instructor.

Coffee roasting is an essential process that changes coffee beans. From the principle that the green beans are high quality, the roasting could bring their quality or not. Because of this, the “Master of Roast” is a multiple professional. This professional knows the green beans, how to operate the machine, and the impact on the decision-making during the coffee roasting. The power supply, the airflow modulation, and total roast time operations are crucial in producing desirable components. On the other hand, simple mistakes can lead to beverages with grassy, scorched, and metallic notes. What are the chemical components produced in each roasting step? How do they impact the beverage? The Chemistry of Roasting course aims to present those physicochemical transformations in the beans during the roasting process. Understanding the beginning of the chemical reactions and their kinetics is crucial for the Master of Roast to produce desirable notes at the end. It is a theoretical and practical course that will discuss the science behind the process.

Room: Room 1

Pricing: €125.00

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Verônica Belchior
Owner, Verônica Belchior Consultancy

Belchior is a biologist, Msc in Ecology, PhD in Food Science and currently working on her postdoctoral degree in Food Science. Belchior is also a Q-grader and has been working with coffee for 14 years, starting as a barista, then quality manager for a coffee exporter, when she also became part of The Coffee Sensorium Project. Today she has her own company offering courses and consultancy in sensory analysis and chemistry applied to cupping, roasting and extraction, and she also works for an export company, Cocolo Coffee Export.

This workshop will highlight the functionality of coffee grinders, the impact of burr design, the servicing of grinders and how to choose products depending on individual business cases. We will investigate the effects of different burr design. Look into new technologies, such as Grind by Weight that help improve the barista workflow and shed light on the maintenance cost of grinders during operation. By the end of the workshop you’ll understand different coffee grinders, their use-scenario, functionalities, how to set-up and service Hemro products and how to calculate the cost of business. You should be able to choose products based on your needs and take care of them. Outline of the Workshop: 1. Disk Design and Burr Geometry 2. Grinder Capacity, Workflow and new Technologies 3. Set-Up and Maintaining Grinders a. Quick Fixes and Preventive Measures b. Q&A 4. Break-Out Sessions a. Hands-On Maintenance Featuring E80 and EK43 b. Cupping different Grinders and Burr Geometries.

Price: €125.00

Room: Room 2

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Luca Lange
Global Education & Activation Manager, Hemro International AG

Luca Lange is a coffee professional, authorized SCA trainer and is leading the education and activation at Hemro, the company behind the iconic brand Mahlkönig, Ditting, Anfim and HeyCafé. At Hemro Luca oversees coffee scene events and all coffee and product education topics under the name of Hemro Academy, an all-new platform for company partners, technicians and coffee enthusiasts to learn and grow together. As a former consultant and university lecturer Luca puts his skills of teaching and advising into use by educating coffee lovers.

Ansgar Bitz
Product Manager, Hemro Manufacturing Germany GmbH

Ansgar Bitz is an experienced Product Manager in the coffee grinding industry, with over 10 years of professional expertise. Ansgar wrote his thesis on burr geometry and its impact on grinding. This technical knowledge has proved invaluable to his work as a Product Manager.
In his role, Ansgar is responsible for a diverse range of tasks such as providing customer support, developing product documentation and spare part concepts, offering technical support, leading technical dealer trainings, and conducting competitor benchmark analyses.

Over the past years, experimentally processed coffees have gained extreme popularity with coffee professionals and consumers. As the demand grows, more farmers started to experiment with new processing techniques, but they don’t always have access to the right resources which can lead to nonuniform cup quality, over fermented notes, and even cup defects. During this workshop, we will discuss the evaluation of these experimentally processed coffees from a green coffee buyer company’s perspective. Attendees will have the opportunity to examine experimentally processed green coffee samples and learn about the effects that the processing has on the structure and shelf-life of the beans as well as identifying positive characteristics and negative flavors in the cup during a tasting session. We will discuss the challenges of creating special processing methods based on clients’ request and possible ways of mitigating risk for producers.

Room: Room 1

Pricing: €125.00

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructors:

Franciska Apró
Quality Control Coordinator, Sucafina Specialty Europe

Franciska Apro has over 10 years of experience in specialty coffee. She worked as a barista, barista trainer, quality manager and production roaster before joining Sucafina Specialty Europe in January 2020 in the capacity of Quality Control Coordinator. In 2021, she acquired her Q Arabica Grader certificate. Over the past 3.5 years she has graded, roasted and cupped thousands of coffee samples from various origins. Thanks to Sucafina’s vertically integrated supply chains, she has had the opportunity to visit numerous coffee origins and learn more about farming and processing trends. She regularly provides cupping feedback and discusses quality with suppliers, including many experimentally processed lots. 

Ermanno Perotti
Trainer, Sucafina Specialty

He studied Developmental Economics and began by designing sustainable development models for small coffee producers in Central & South America and in Southeast Asia. His interest in effectively integrating small producers into global coffee value chains led him to focus on the sensory and quality aspects of coffee. At the heart of what he does, coffee processing plays a special role. He gained knowledge by running wet mills in Central America and South East Asia, all supported by academical studies. Currently, he works as Global Origins Innovation in Sucafina and as a CQI instructor and SCA trainer.

In this workshop, designed by Toddy, LLC and Accademia del Caffè Espresso (the cultural hub of La Marzocco), we will explore cold brew extraction in comparison with hot water extractions. We will experience the colorful world of coffee through a wide range of brewing variables such as grind size, brew ratios, turbulence, etc. Participants will experience comparative cuppings focused on the sensory comparison of cold brew and traditional brews (french press, filter, espresso). The discussion will center on the different factors that impact extraction. Participants will understand how to adapt and experiment with brewing parameters in order to bring out the maximum flavors of any coffee.

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Price: €125.00

Room: Room 2

Instructor:

Nora Šmahelová
Coffee Education Leader, Accademia Del Caffè Espresso / La Marzocco

Nora Šmahelová is the Coffee Education Leader at Accademia Del Caffè Espresso - the cultural hub of La Marzocco. She has been working more than 20 years in the coffee business experiencing the fascination around this natural product not only from the perspective of a barista and competitor (German barista champion 2002) but also from the view of a green coffee sales person, coffeeshopowner and WCE representative. All these experience brought her to her current position at Accademia Del Caffè Espresso.

Holger Lente
Director of Brand Development, Toddy LLC

Holger Lente, Director of Brand Development at Toddy LLC, brings 20 years of experience in project management and business development in the food & beverage industry. A trained chef, bartender, and former coffee shop & bar/restaurant owner, he also has leadership experience in the hospitality industry. Holger is a certified barista and former SCA Authorized Trainer who lectures internationally on coffee shop management & beverage program expansion.

Over the past four years, the SCA has undertaken a project to understand, develop, and evolve the SCA cupping protocol as a part of its Coffee Value Assessment project. This year, SCA released a draft of a new cupping protocol, which is anticipated to become the new official SCA cupping protocol. This workshop offers coffee professionals interested in first-hand practical experience with the new protocol a guided, intensive and thorough training session on the evolved protocol. Students will receive descriptive training, including how to use references, and a deep understanding of the affective section of the new cupping system. Multiple tasting sessions will give cuppers experience evaluating various coffees using the new system.

Room: Room 1

Pricing: €125.00

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Dr. Mario R. Fernández-Alduenda
Technical Director, Specialty Coffee Association

From a coffee producing family in Mexico, Mario R. Fernández-Alduenda has tried to understand coffee for almost 30 years, under the light of food science. He has played many roles along the chain, from processor to coffee shop owner, but has mostly focused on the study of coffee flavor, how it is perceived and appreciated, and how it is formed. He is the Technical Officer of the SCA, which he joined in 2020.

The importance of water quality to assure the best expression of your coffee in the cup is now a well-known fact.

SCA has created the ultimate guide with water filtration techniques and the suggested parameters clearly defined on a water chart.

So first we need to MEASURE :

The SCA guide indicates which elements we should measure in our local using some simple instruments found on markets worldwide.

This workshop will instruct you on how to precisely measure these elements such as total hardness and alkalinity.

Once the characteristics of local quality are found, we need to AIM :

Based on the SCA water chart, our local water quality can find its specific allocation, and from their we can decide where we want our coffee extraction to point.

With higher total hardness we have a greater probability of extracting more sweet and fruity notes from our coffee, while greater alkalinity will give less acidity and more flat extractions.

After knowing where to aim, we have to decide then how to TREAT our water :

Different water filtration systems currently on the market will provide different effects on the water, moving the initial point around the chart either diagonally or vertically.

Three simple steps to assure the perfect water quality.

So are we complete, or is anything missing ? Can we be “tricked” by our water not reading important factors such as high levels of chlorides ?

How can we recognize if our local water has already been treated ?

Besides going through the A-B-C’s of water measurement, mapping and treating, this workshop will also guide the participants through unexpected situations and give them the tools needed to correctly analyze and manage their actions

The workshop will be completed with a tasting session where different water qualities are used to brew the same coffee.

Price: €125.00

Room: Room 2

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Sergio Barbarisi
International Key Accounts Manager, BWT water+more

Sergio Barbarisi is a well-known expert in water filtration dedicated to the horeca and vending markets.

Born and raised in northern Italy, he began his professional career inside the vending machine industry working for Italian manufacturer N&W as well as for the largest vending operator, pursuing also his professional career for 1 year outside of Italy in Denmark, before specializing in water filtration systems.

He managed the start-up of the Italian subsidiary for one of the major manufacturers of water filtration systems, after which he passed to the competition to set up once again a newly formed Italian subsidiary. After many years as Managing Director of BWT Water+More Italia, he is currently taking the lead role in managing International Key Accounts for the entire BWT Water+More group.

Deeply involved in SCA activities, his vast knowledge of the relationship between water, machines, and finally coffee has been made available to all through many lectures handled already worldwide by SCA and the Coffee Technicians Guild.

Over the past four years, the SCA has undertaken a project to understand, develop, and evolve the SCA cupping protocol as a part of its Coffee Value Assessment project. This year, SCA released a draft of a new cupping protocol, which is anticipated to become the new official SCA cupping protocol. This workshop offers coffee professionals interested in first-hand practical experience with the new protocol a guided, intensive and thorough training session on the evolved protocol. Students will receive descriptive training, including how to use references, and a deep understanding of the affective section of the new cupping system. Multiple tasting sessions will give cuppers experience evaluating various coffees using the new system.

Room: Room 1

Pricing: €125.00

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Kim Elena Ionescu
Chief Sustainability and Knowledge Development Officer

Kim Elena Ionescu is the Chief Sustainability and Knowledge Development Officer for the Specialty Coffee Association (SCA), where she develops strategy and leads action on behalf of coffee-centric businesses and organizations both large and small in the United States, Europe, and beyond to tackle the challenges coffee faces now and in the future.

Prior to joining the association, Kim spent a decade buying coffee and creating and directing sustainability at Counter Culture Coffee in North Carolina, where she resides with her husband and two daughters. And although these days she is more likely to be found behind desks and podiums than cupping tables and espresso machines, Kim believes that innovation and collaboration across the coffee value chain are critical for our community to thrive.

Discover the technology and barista knowledge required in a fully automatic coffee machine. The workshop focus on espresso extraction method and provides a detailed insight in the grinding and brewing process, available espresso beverage parameters, their settings, and their impact on developing perfect taste profiles. The session is completed by milk foam settings and coffee menu development.

Price: €125.00

Room: Room 2

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Inga Schaeper
Head Coffee Competence, Franke Coffee Systems

Inga Schaeper, Head Coffee Competence at Franke Coffee Systems, has been in the coffee industry for more than 30 years with projects and profound knowledge in all areas of the coffee processing chain. With her believe in the importance of building, deepening, and sharing knowledge she has developed and managed training programs for various companies (e.g., Probat). Inga served as an SCAE Board Member and Chair of Education Committee (2008-2012), where the SCAE Coffee Diploma System (now SCA Coffee Skills Program) was initiated and launched. She was a certified WBC Judge from 2004-2008 and judging in 3 WBC finals.

Programmable coffee equipment provides excellent control over the brewing process. But getting the most delicious results often requires going beyond the factory default program. In this class, we’ll explore common program parameters used by batch brewers, coffee and espresso grinders, and espresso machines and learn how they can be used to dial in the brewing process for optimum coffee flavor. This class is ideal for anyone who owns or supports coffee brewing and espresso equipment, including coffee equipment technicians, café owners, lead baristas, and coffee roasters.

Price: €125.00

Room: Room 2

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Brady Butler
Founder, Trail Blaze Coffee Academy

Brady Butler is an Authorized SCA Trainer who has been leading barista, brewing, and coffee technician training classes since 2009. Over his coffee career, Brady has also worked as a barista, a coffee equipment technician, and in wholesale customer support. He was also co-lead for the SCA's Brewing Content Creator Group and Lead Author for the Coffee Technicians Program. He currently owns Trail Blaze Coffee Academy, an independent training company based in Charlotte, NC.

This workshop presents the concept of green coffee quality from the point of view of the producer and challenges the taster to critically evaluate and consider what is cup quality. The attendee is invited to perceive and identify green coffee defects among defective and non-defective cups in a blind assessment. This workshop uses a base coffee and the following green defects:
The Blacks (Full & Partial)
The Sours (Full & Partial)
The Brokens, Chipped & Shells
The Under-Ripes
The Floaters
The Insect Damaged

Room: Room 1

Pricing: €125.00

To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

Instructor:

Todd Arnette
Q Instructor & Value Chain Consultant, Academy of Coffee Excellence

Todd Arnette has been in the coffee industry since 1995. Owner of the Academy of Coffee Excellence and Quality Evaluation Manager for CQI has enabled Mr. Arnette to work closely with Producers, Importers and Roasters at origin, in training labs and roasteries around the world. Areas of expertise include: Post-Harvest Processing and Green Coffee Quality Evaluation, Green Coffee Buying, Production Roasting & Coffee Product Development, Food Safety Hazard Analysis Planning & Implementation – aligned with SQF and US FDA Food Safety Law. Mr. Arnette has attended all Roasters Guld Retreats except for 3 and encourages you to stay connected and involved.

Camila Khalife
Coffee Quality Specialist, Botanica

Camila Khalife is based in Quito, Ecuador. She started her career in coffee 10 years ago, first as a barista and coffee educator, and later on specialized in coffee quality. She is a Q Grader and a certified WBC Sensory Judge. She’s also the founder of Botanica, a café, quality lab & training center based in Quito. Camila has experience sourcing and processing Ecuadorian coffee and has worked closely with producers from all over the country. She’s also the Communications Lead & Programs Co-Lead of The Chain Collaborative, an organization focused on community-led development in the coffee sector.