Workshop Description
In this workshop, you will:
Become more efficient when dialing in espresso
Be aware of the different variables in a coffee that will affect the extraction process
Be able to extract a consistent, and balanced espresso
Be able to quickly acknowledge and identify flavor and tactile experiences of espresso and how they relate to ideal extraction
Date: Thursday, June 27, 2024
Time: 10:30 - 13:30
Location: Workshop Room 2
Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.
Instructors & Leads
Kristen Hjelm (she/her)
Account Manager, BUNN O Matic
Kristen Hjelm is an account manager for the BUNN Corporation. She has worked in various roles in the coffee industry for over 20 years. Her work has included consulting with coffee shop business owners to review their current business practices and find ways to increase profitability, grow brand awareness, stay relevant, grow market share, and retain customers.
Over the last 12 years, Kristen has created content and presented on various coffee platforms, including the SCA. During that time, she has also acted as a sensory and technical judge for the US Coffee Championships.
In 2021, Kristen received a Master of Business Administration from Arizona State University. An opportunity that continued to grow her passion for helping business owners succeed by presenting new tools, systems, and perspectives into their existing operations.
Kristen is currently an active board member of the Pacific Coast Coffee Association. An organization that provides community and connection through all areas of the coffee supply chain.