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From Vision to Reality: Building a Strategic Plan for Coffee Businesses

Workshop Description

Find your most powerful direction and commit to shared goals.

Strategic planning isn't just a good practice; it's a necessity for staying competitive, expanding market share, and ensuring long-term sustainability. We’ll give you the tools you need to implement strategy sessions long into the future. Through practical insights, proven business tools, case studies, and interactive discussions, you'll learn how to make informed decisions, optimize resources, and adapt to evolving industry dynamics.

Plus, you’ll have the opportunity to dive into these exercises yourself so when it’s time for you to bring this to your team, you’ll know firsthand how it should go.

Join us if you’re ready to gain clarity on the direction of your business and want your team working together to achieve something great.

Date: Thursday, June 27, 2024
Time: 10:30 - 13:30
Location:
Workshop Room 1

Booking: To book your place in this Workshop, head to the World of Coffee Registration Portal and add a session to your booking before checkout. Already registered? Simply enter your registration key to access your booking and add other paid events to your badge.

BOOK NOW >


Instructors & Leads

Miranda Caldwell
Founder, The Coffee MBA

Miranda Caldwell is a coffee business coach and the founder of The Coffee MBA, a community where she teaches business courses for the specialty coffee industry. Since 2000, she has held leadership positions at coffee roasting companies in roles spanning operations, procurement, quality, sales, retail, and education. In 2022 she completed her Masters of Business Administration from a joint program with The University of Manchester and Indiana University. Her primary goal is to improve profitability for coffee roasters, believing they're the key to unlocking profitability for the rest of the value chain.

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