Lecture Description
The coffee industry is facing numerous challenges, including economic, social, and environmental issues that call for innovative approaches to pricing and supply chain management. Fairtrade has been at the forefront of promoting sustainable and equitable trade relationships between coffee producers and buyers for over three decades.
In this lecture, experts will discuss how Fairtrade is adapting to changing circumstances, including challenges related to climate change, market volatility, and supply chain disruptions. They will also discuss the foundational elements of supply chain transformation – pricing safety nets, Premiums for farmer investment, producer-led solutions, looking at how Fairtrade's minimum price and coffee standard have evolved and are evolving to better address these challenges and support the livelihoods of coffee producers.
Attendees will have the chance to hear from business about the impact of Fairtrade's pricing standards on their business and from farmers themselves about the value that stable economic standards and bring to their communities. The event will also highlight upcoming trends in the coffee industry where innovation is opening new opportunities for brands and producers to collaborate.
Date: Friday, June 23, 2023
Time: 10:30pm - 11:30pm EET
Location: Lecture Room 1
Presenters:
Armia Ahmad
CEO, Permata Gayo Cooperative
Armia is Chairman of Permata Gayo Cooperative which has been Fairtrade certified for more than 10 years. , Permata Gayo cooperative has grown from small organisation and become one of leader in the coffee business in the region that has capacity to export by themselves as Sumatra Mandheling Certified Coffee.
Transparency, inclusiveness, and democracy is the key of the development beside quality that meet with customer expectation.
Paulo Ferreira Júnio
Commercial Manager - Coffee, CLAC COMÉRCIO JUSTO
Paulo is Coffee commercial manager at CLAC Comercio Justo, Coffee Technology degree by IF Sul de Minas and MBA in foreign trade by Uninter and Q-grader certified by CQI, started the carreer as coffee grower together his family and currently owns in partenrship with his brother Sítio Barba Negra specialty coffee producing High quality Fairtrade and organic certified coffee, Paulo has worked for 8 years as Commercial manager in COOPFAM a Fairtrade Organic Cooperative in Brazil focused in high quality and certified coffee exports. This background gives to Paulo experience as producer, Q-grader and Trader, being able to handle the coffee in the whole supply chain.