Lecture Description
Based on her experiences with coffee farmers and cooperative groups, Jeanine Niyonzima will describe elements that make working relationships particularly productive. One key to success is recognizing farmers’ needs beyond their coffee production. Learning what social supports can make a significant difference in their community is just the beginning of conversations with farmers at origin. This is not a zero-sum game: Doing more for farmers does not result in less for your bottom line. On the contrary, it expands the opportunities for everyone involved in the coffee industry.
Date: Friday, June 28, 2024
Time: 13:00 - 14:00
Location: Lecture Room 2
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Copenhagen here.
Lecturer / Presenter
Jeanine Niyonzima-Aroian (she/her)
Owner, JNP Coffee
Jeanine Niyonzima-Aroian, owner, and manager of JNP Coffee, advances the global specialty coffee industry and farmers in her native Burundi, East Africa, by producing, promoting, and trading the specialty coffee grown there. With an MBA from Northwestern University’s Kellogg School and a 20-plus-year international career, she entered the coffee industry in 2012.
A strong advocate for women coffee farmers in Burundi, Jeanine supports high-quality production through Dushime® premium incentives for high-scoring coffee, lessons in financial literacy, and leadership skills. Jeanine is committed to educating Burundi’s people for the economic empowerment of self-sustaining coffee communities. She was named to the Sprudge 20 in April 2023.
A current SCA board member, Jeanine is a Licensed Q Grader and certified Q. processor Level 1. She was previously SCA Northeast Regional Coordinator, Community Coordinator for the SCA U.S. Chapter, and host of frequent online Business Chats with a wide range of experts on the coffee industry.