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Market Analysis To Manage Risk for Roasters and Producers

Lecture Description

Coffee futures impact costs and profits for everyone in the coffee industry. If you’re a roaster, green coffee is one of your largest variable costs. Since this cost – even for Specialty coffee - is driven primarily by coffee futures prices, understanding the inner workings of the coffee futures market is critical for successful business planning. Equally, farmer income and profitability – both core pieces in ensuring the future of our industry – are significantly impacted by the coffee futures market. 

In recent years, market volatility has been exceptionally high. The complexity of the market means predictions often seem inscrutable and opaque. Coffee markets do not operate in a vacuum, however, and a more holistic understanding of global financial conditions and trends in investment flows is critical to developing a well-thought-out market analysis.

In this session, we’ll analyze the market according to 4 main indicators: Fundamental, Technical, Macroeconomic and positioning. We’ll dig into major market moves against historical events. From the Covid-19 pandemic, to the largest Brazil Frost since 1994 up till the recent recession and Fed policies in late 2022, we’ll discuss how those drivers impacted the coffee market. Finally, we’ll discuss navigating risk at origin, insuring viability of farmers. 

Date: Thursday, June 22, 2023
Time: 11:45am - 12:45am EET

Location: Lecture Room 1

Presenter

Zahraa Assaad
Machine Learning Specialist, Sucafina

Machine Learning Specialist and Market Analyst at Sucafina based in London, UK. I hold degrees in Computer and Communications Engineering and Business Administration, alongside a specialty degree in Advanced Machine Learning. As a member of the Quantitative Trading Team at Sucafina, I utilise Artificial intelligence and data analytics to build models that trade the futures market and help Sucafina to anticipate market movements, thus avoiding and mitigating risk.

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Delving into the Science and Technology of Coffee Grinding

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Infused coffees from producer and consumer perspective. Are these coffees a good business opportunity or a problem for the industry?