Lecture Description

This lecture will focus on developing the skills and tools to predict and plan green coffee needs in your roasting operation. From understanding seasonality to unpacking the ins and outs of the supply chain, we’ll break down different INCOTERMS used when negotiating coffee contracts and discuss risk management tools available. We’ll take our discussion all the way to the coffee shop, and hear from roastesr, discussing weighted averages and COGS. You will leave with a better understanding of how to plan your green coffee needs for the year (and years!) ahead and the tools available to make those decisions in a sustainable, confident way. 

Date: Thursday, June 22, 2023
Time: 10:30am - 11:30am EET

Location: Lecture Room 1

Presenter:

Alejandro Cadena
CEO, Caravela Coffee

Alejandro Cadena is the co-founder and CEO of Caravela Coffee, a company focused on sourcing and selling high quality green coffee from Latin America.

A native of Colombia, in 2002 he ended his career as an investment banker in the City of London to move back home and disrupt the way coffee was traded at the time, privileging quality, traceability and transparency over volume, and working directly with smallholder coffee producers, empowering them and rewarding them with recognition and prices based on cup quality.

Caravela today partners with more than 4,000 producers in 9 countries and 500 coffee roasters around the world and is the highest rated coffee BCorp in the world.