Lecture Description
The complexity and urgency of sustainability challenges in the coffee sector requires collaborative and systemic approaches to effectively address them. Public and private sector actors are investing in sustainability initiatives but not always aware of the work that others are doing. Effective collaboration and strategic investments can amplify the impact of sustainability investments.
This panel discussion will present the new Coffee Sustainability Initiatives Map, an interactive tool that provides more visibility on sustainability and support initiatives in coffee producing countries around the world. Users can discover what is being done, where, and by whom in the coffee sector. The Coffee Sustainability Initiatives Map is co-created and requested by members of the International Coffee Organization’s Coffee Public-Private Task Force and the International Trade Centre through the Coffee Guide Network, supported with co-funding from the European Union. The collective effort shows how collaboration can result in practical resources for collective action.
Panelists will offer public and private sector perspectives of how the map’s insights can be used to inform strategic decision-making, identify gaps and synergies, and as an opportunity for collaboration to address pressing needs in the coffee sector. Panelists will use EUDR preparedness as a practical use-case of the map.
Date: Saturday, June 29, 2024
Time: 10:30 - 11:30
Location: Lecture Room 1
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Copenhagen here.
Lecturers / Presenters
Vanúsia Nogueira (she/her)
Executive Director, International Coffee Organization (ICO)
Vanúsia Nogueira comes from a family of coffee producers, and started her career at PwC Consulting, where she was a partner and worked for 15 years. She started working directly with coffee in 2002, always focusing on niche markets. She served as executive director at BSCA from 2007 through April 2022 and took over as Executive Director at the International Coffee Organization in May 2022. Vanúsia holds a PhD in Administration/Marketing from Rosario National University in Argentina, a BS in Systems Engineering and Administration from Pontifical Catholic University of Rio de Janeiro (PUC-RJ) and MBAs and post-MBA focusing on Management, Marketing and Advanced Project Management from Fundação Getúlio Vargas in Rio de Janeiro.
Reena Eddiks (she/her)
Senior Sustainability Manager Coffee Tchibo
Tchibo is 75 years old this year. The Hamburg-based coffee roaster is one of the largest in the German-speaking world - and has set itself the goal of only offering responsibly sourced coffee from 2027. As coffee farmers around the world are suffering from both the consequences of climate change and low incomes, a rethink in the coffee trade is urgently needed. Tchibo, the roasted coffee market leader in Germany, Austria, the Czech Republic and Hungary, is rising to the challenge.
Reena is Senior Sustainability Manager for Coffee at Tchibo since 5 years now. As such, she is the main contact point for any external stakeholders - as the ICO, as Enveritas, as WCR or the International Coffee Partners. Next to this, she is managing the built up of sustainability infrastructure in Brazil and Peru. Reena is looking back at more than 15 years in the coffee sector, and has enjoyed different perspectives on the matters. She worked for Volcafe, Modelez and the Hanns R. Neumann Stiftung in the past, after completing her degree in International Communication.
Sjoerd Panhuysen (he/him)
Researcher, Ethos Agriculture
Sjoerd is a principal researcher at Ethos Agriculture, bringing two decades of experience as an agricultural commodity researcher, with a specialization in the coffee sector. His academic background in sociology and development studies has driven his career across a spectrum of roles within international NGOs, encompassing program implementation in Africa, Asia, and Latin America, as well as influential advocacy work within the European coffee market. Sjoerd’s pioneering contributions include the establishment and authorship of the Coffee Barometer, a collaborative initiative among NGOs active within the coffee sector. This biennial report fosters transparent and comprehensive dialogues on sustainability, engaging many different stakeholders.
Hannelore Beerlandt (she/her)
European Commission Senior Advisor
Hannelore is an agricultural economist with long term experience in political economy of food markets. She has done extensive and long term field work and consultancy in value chain development in Africa and South-East Asia for international organisations and universities for more than 30 years, of which she lived 9 years in Africa. Today, she is advisor on global commodities to the European Commission and particularly on Coffee. As such she facilitates the Working Stream on ‘Policies of Importing Countries’, under the Coffee Public Private Taskforce of the International Coffee Organisation and she supports EU Delegations in coffee-producing-countries for the design of support programmes to the coffee sector.
Before she was CEO of AgriCord and has been president of Enabel, the Belgian Development Agency between. She is member of the Board of an innovative Social Impact investor ‘Kampani’ and is member of the Advisory Board of the Institute for Development Policy of the University of Antwerp. She authored several books and articles regarding the link between food policies, food markets and poverty reduction.
Hernan Manson (he/him)
Head Inclusive Agribusiness Systems, International Trade Centre (UN/WTO)
Hernan Manson manages the Inclusive Agribusiness programme of the International Trade Centre, a joint agency of the United Nations and World Trade Organization. ITC focuses on Micro, Medium and Small Enterprises (MSMEs); policymakers and business support organizations to promote competitiveness and trade for good. He is co-author of ITC’s Flagship Publication ‘’ The Coffee Guide’’ which is the world's most extensive, hands-on and neutral source of information on the international coffee trade.
Hernan has been involved in promoting public-private partnerships for sustainable Food and Agriculture systems since 2005. As part of his portfolio, he regularly works with producers and MSMEs in Africa, Latin America, the Caribbean and Pacific regions to implement agricultural value chain development for inclusive and sustainable growth across several ITC programs. Through ITCs market system approach, his team has been particularly active in developing competitiveness and sustainability interventions in several value chains worldwide with a very strong focus and track record in Coffee, Cocoa and value-added food products.
Since 2019, Hernan is a steering committee member of The Smallholder and Agri-SME Finance and Investment Network (SAFIN) - hosted by the International Fund for Agricultural Development - where he collaborates regularly with practitioners and financial stakeholders in developing innovative and practical solutions to financial inclusion and impact investment.
He received his MA in International Public Affairs and Governance at the LUISS Guido Carli School of Government, Italy and holds a degree in Business Management from the Universidad de San Andres, Argentina. He is also a member of the Technical Steering committee of CERALE, a research network focusing on EU Latin America Business and trade linkages, hosted by ESCP Europe Business School.