Lecturer / Presenter
Circularity rethinks the connection between people and planet, resources and products, and value and capital. In coffee, a circular economy system seeks to conserve and regenerate natural resources and ecosystems, promote the well-being of coffee-producing communities, and offer economic opportunities for all stakeholders to increase their competitiveness.
This panel discussion will highlight insights on the work and recent report by the multi-stakeholders working group on Circular Economy in Coffee part of the ITC’s Coffee Guide Network, “Making a Case for Circular Economy in Coffee.” A global panel will showcase practical examples of circular economy processes throughout the coffee value circle, underscoring how a circular economy model can drive innovation, create new business practices, opportunities for significant value addition and new jobs through utilizing agricultural byproducts, with a strong focus on economic opportunities for small and medium enterprises at coffee origin.
We will invite collective action through the Center for Circular Economy in Coffee (C4CEC), a global pre-competitive platform for accelerating the transition from linear to circular. The center builds from the ITC Coffee Guide Network and is evidence of how collaboration can result in practical partnerships for collective action. The goal is to design processes capable of creating positive impact and value-addition for coffee stakeholders globally.
Date: Friday, June 28, 2024
Time: 11:45 - 12:45
Location: Lecture Room 2
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Copenhagen here.
Lecturers / Presenters
Giulia Macola (she/her)
Project Manager, International Trade Centre (ITC)
Project Manager focusing on agribusiness and coffee value chains at the International Trade Centre (ITC), a UN organization that achieves broad based socio-economic impact through trade especially working with micro, medium and small businesses.
Jonathan Duran Mora (he/him)
Sales Manager, Coopeagri
Graduated as an Industrial Production Engineer in 2002, immersed in the world of coffee for more than 17 years and in the last 12 he has been in charge of the International Operations Unit of CoopeAgri. Before reaching this position, he worked as Sales Manager for the national market with CoopeAgri coffee brands, he also worked as a Quality Control Manager, cupper and held management positions in distribution and logistics companies in Costa Rica.
He is passionate about coffee, sports, but especially his family.
In the last 2 years he has represented the Coffee Network of Fair Trade Producers of Costa Rica, thanks to his experience in different roles that he has developed in the coffee industry.
Michele Cannone (he/him)
Lavazza Brand Away from Home Director, Luigi Lavazza S.p.A.
Michele Cannone has been the Lavazza Global Brand Away from Home Director since 2013. Previously, he served as the Food Service Director for Italy and the Head of Global Marketing Foodservice within the company. In his current role, he oversees the management and development of the Food Service channel and the OCS/Vending channel, working closely with a dedicated team of fifteen experts.
Before joining Lavazza, Michele gained extensive experience in multinational consumer goods and food & beverage companies, including Procter & Gamble, Guinness, Coca-Cola, Heinz, Unilever, and Cloetta.
He is a frequent speaker at various conventions and conferences, where he shares his deep expertise and passion for the coffee industry.
Sara Yirga (she/her)
Managing Director and Trainer, YA Coffee Roasters
A development professional for over a decade turned coffee enthusiast, leveraging 12 years of experience and a dedication to coffee education, I'm a certified AST and graduate of the prestigious CAS program at ZHAW.
Co-Founder and managing director of YA Coffee Roasters and New Phase Trading & Coffee Services PLC which houses our little but special coffee corner in Addis, Cherish Addis Coffee & Books.
Founder and current board chair, Ethiopian women in coffee, IWCA's Ethiopia Chapter; dedicated to supporting women in the coffee industry.
Alejandro Franco (he/him)
Co-Founder & CCO, Kaffe Bueno
Alejandro, Co-Founder & CCO of Kaffe Bueno, leads business development & strategy, and coffee compound studies.