Lecture Description
Join us for an enlightening coffee lecture that goes beyond the surface of the coffee industry. Get ready to immerse yourself in a world of coffee category insights, trends, and communication.
In this captivating session, we'll dive deep into the realm of consumer behavior and segmentation. Discover how understanding the diverse consumer segments can be a game-changer for your business, communication strategies, and menu development. Uncover the global coffee trends and explore how they intertwine with the unique characteristics of consumer segments, allowing you to create a coffee menu that truly enhances their coffee experience.
Prepare to unlock the language of semiotics and its transformative power in crafting an impactful out-of-home environment. Learn how to harness the visual cues, symbols, and signs that speak directly to your target audience, creating an atmosphere that resonates and leaves a lasting impression. Delve into the captivating semiotics of cold brew, unraveling the hidden meanings behind its visual representation.
And as we conclude this enlightening journey, gain invaluable insights into the different customer segments and their attitudes towards coffee. Understand what truly matters to them when making decisions, allowing you to tailor your offerings and services to their unique preferences.
Join us for an unforgettable coffee lecture that will empower you with knowledge, creativity, and a fresh perspective on the world of coffee.
Date: Friday, June 28, 2024
Time: 14:15 - 15:15
Location: Lecture Room 1
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Copenhagen here.
Lecturer / Presenter
Ann Menard (she/her)
Global Brand Communication and Insight Manager, Nestle Professional
Ann Ménard, Global Brand Communication and Insight Manager for Nestlé Professional, brings a wealth of expertise and passion to the world of specialty coffee. With over 20 years of experience in 360° customer and consumer insights and communication, Ann has dedicated most of her career to beverage categories.
Having grown up on a dairy farm in the USA, followed by living in Europe and working in more than forty countries across the globe, Ann's diverse background has shaped her cultural understanding and sharpened her insight lens. Her deep appreciation for applied semiotics, communication, user experience, and design fuels her drive to develop innovative tools that craft inspiring stories for both customers and consumers.
Currently based in Switzerland, Ann is responsible for global communication, identifying worldwide trends, and crafting regional consumer and customer insights. With her expertise, she actively guides the development of the innovation and beverage strategy for Nestlé Professional.