2020 show features


Roaster village

Explore and taste coffees produced and roasted by some of the best roasters in the industry.

Details to be announced soon.



The Best New Product Competition and Display recognizes new products judged on their quality and value to the specialty coffee and tea industry. Award trophies are presented to the winners of exhibiting companies during World of Coffee.

Submissions Open April 1, 2020



Great design and great coffee often go hand in hand. This year, we’re introducing a new interactive exhibit concept - Design Lab which has been running at our Coffee Expo for the last 4 years. This year's exhibits will focus on coffee packaging, vessels, spaces and branding.

Submissions Opening in 2020



Each year, World of Coffee welcomes industry respected experts who inspire, educate, and motivate nearly 7,000 coffee professionals to reach for their goals and expand their coffee knowledge. Lecture presenters are carefully vetted experts who are highly enthusiastic about their area of expertise and have a strong desire to share that knowledge for the betterment of the industry.

Lecture Proposal Submission Open December 9, 2019

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cupping room

Made for cupping coffees, the Cupping Room will be hosting coffee cuppings every day throughout World of Coffee. A selection of cuppings will be open to the public.

Schedule Coming in 2020


Brew bar & espresso bar

Taste the world of coffee at the Brew Bar or the Espresso Bar! Beverages will be kindly prepared and served by skilled volunteer baristas.


World Coffee Competitions

The World Latte Art Championship, World Coffee In Good Spirits Championship, World Cup Tasters Championship and the Cezve/Ibrik Championship are heading to World of Coffee in Berlin.

Competition Schedule Coming in 2020


specialty coffee association store

Interested in the latest books, posters and accessories from the coffee world? Find a wide selection of coffee tools, apparel, books, and more in the SCA Store.

Shop the Store