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What's on the Shelves? Unexpected Results from a Study on Coffee Packaging in a Supermarket

Ever wondered what language is used on the packaging to describe the coffee taste? This study provide unexpected insides into sensory language used on coffee packaging in the supermarket. How many different words are used? Are there information provided on the country of origin or whether it is Arabica or Robusta coffee? What you get is a market analysis resulting in insights coming from 602 analyzed coffee packages. You get inspiration for sensory vocabulary to use for your coffee and get a valuable overview about what is on the shelves without going to the supermarket yourself! Take up insights to position you and your coffee better by knowing what's in the market.

Category: Science and Innovation

Lecture Room 1

Target Audience: Roasters, Traders, and Retail Operators