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Trends in European Coffee Market - Seen from Consumer Perspective

Consumer-driven changes will reshape the global coffee world. To help companies throughout the coffee value chain prepare for the future. We look ten years out at key changes that will stir up the coffee market. We will not provide endless statistics about volumes everyone knows. We want to enter a Ted-style discussion about how Consumer-Driven Changes Will Reshape the coffee World”,, i.e changes in consumer preferences, their perspective on coffee , buying behavior, drinking behavior.

Category: Trading and Commerce.

Room: Lecture Room 3