Today@WOC: Friday, June 7

Today’s Highlights


World Coffee Championships Finalist Announcements

Watch and cheer as the field narrows from many to a few in three of the four World Coffee Championships taking place at this year’s event. World Latte Art Championship and World Coffee in Good Spirits Championship: 17:00-18:00, WLAC/WCIGS Stage (Hall 3); Cezve/Ibrik Championship: 17:30-18:00, WCTC/CIC Stage (Hall 2).

Lecture: Smallholder Coffee Farmers Implementing an Early Warning System for Climate Change

Coffee production has prospered in the mid altitudes of the humid tropics with moderate temperatures - not too high and not too low – but increasing global temperatures associated with climate change threaten current coffee production. Learn more about four major issues in adapting and mitigating climate change in this panel discussion. 11:15-12:15, Lecture Room 2 (Hall 3).

Lecture: Trends in European Coffee Market (Consumer Perspective)

[txt] Billed as a “TED-style discussion,” this lecture doesn’t focus on volume statistics, but rather considers which trends are likely to drive consumer behavior over the next ten years. How might changes in consumer preferences, their perspective on coffee, and buying/drinking behaviors impact the future of specialty coffee? 10:00-11:00, Lecture Room 3 (Hall 3).

Lecture: Attracting and Retaining Farmworkers – Innovations from Colombia

A collaborative and innovative project in Colombia is attracting a dwindling labor force to actively participate in coffee production. Learn more about a series of best practices producers and organizations can use to make employment within coffee more attractive and socially viable for farmworkers. 12:20-13:30, Lecture Room 2 (Hall 3).

today’s schedule


Today’s Lectures