2019 show features


Roaster village

Explore and taste coffees produced and roasted by some of the best roasters in the industry.

Apply to Participate



The Best New Product Competition and Display recognizes new products judged on their quality and value to the specialty coffee and tea industry. Award trophies are presented to the winners of exhibiting companies during World of Coffee.

Submissions Open March 2019



Great design and great coffee often go hand in hand. This year, we’re introducing a new interactive exhibit concept - Design Lab which has been running at our Coffee Expo for the last 4 years. This year's exhibits will focus on coffee packaging, vessels, spaces and branding.

Apply to Design Lab



Each year, World of Coffee welcomes industry respected experts who inspire, educate and motivate nearly 7,000 coffee professionals to reach for their goals and expand their coffee knowledge. Lecture presenters are carefully vetted experts who are highly enthusiastic about their area of expertise and have a strong desire to share that knowledge for the betterment of the industry.

Submit a Proposal

automating excellence

SCA has partnered with Cup of Excellence to launch Automating Excellence, a new initiative bringing together major super-automatic machine manufacturers to create a space where attendees can taste the world’s finest coffee brewed by a selection of the most innovative fully-automated machines.

Apply to Participate


cupping room

Made for cupping coffees, the Cupping Room will be hosting coffee cuppings every day throughout World of Coffee. A selection of cuppings will be open to the public.

Submissions Open March 2019


Brew bar & espresso bar

Get your caffeine fix at the Brew Bar or the Espresso Bar! Beverages will be kindly prepared and served by skilled volunteer baristas.

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World Coffee Competitions

The World Latte Art Championship, World Coffee In Good Spirits Championship, World Cup Tasters Championship and the Cezve/Ibrik Championship are heading to World of Coffee in Berlin.


specialty coffee association store

Interested in the latest books, posters and accessories from the coffee world? Find a wide selection of coffee tools, apparel, books and more in the SCA Store.

Shop the Store